PULSE CAMPAIGN

Global Presence

Pulse Campaign was a full-scale international launch for a global fashion label entering its most ambitious season. Art direction, motion systems, and digital activations spanning 12 markets.

Deliverables

Campaign art direction, motion design, social content suite, OOH assets, and microsite design for digital activation.

Concept and Art Direction

The central concept was “Movement as Identity”—the idea that the brand only comes fully to life when it’s in motion. Instead of building a static system and animating it later, we developed the language of movement first. Every graphic design decision was evaluated with one question in mind: How does this move?

The Campaign Film

The 2-minute, 30-second hero film was shot in 4 countries over 9 days. Art direction by AVF, cinematography by DP Martín Guerrero. The motion system was built in parallel during post-production to ensure consistency between the film and all derivative assets. The original score was commissioned, with the motion system brief serving as the primary input.

Production Scale

96 video assets produced in 14 different formats. 4 regionally tailored cuts adapted for Latin America, Western Europe, East Asia, and the Middle East. A microsite deployed in 12 language versions. A social media content suite with 320 pieces for Instagram, TikTok, Pinterest, and YouTube.

Measurable Results

The campaign reached 48 million organic impressions in the first 10 days after launch. The hero film generated 12 million views on YouTube without any investment in paid media. The microsite recorded 2.4 million unique visits in the first month. Three of the four regional markets exceeded their seasonal sales targets within the first 3 weeks.