BRANDING
VECTOR
Rebrand for a European architecture studio.
Architecture in Typography
Vector Studio had built a 20-year reputation for Brutalist residential architecture in the Nordic region. Its identity needed to honor the precision of its discipline and provoke in equal measure. Nothing weak. Nothing decorative.
The Solution
The logo is entirely constructed—no curves, only straight lines, sharp corners, and structural tension. The identity draws its language directly from the conventions of architectural drafting: dimension lines, grids, and negative space as active, rather than decorative, elements.
Applications
Brand identity, stationery system, document templates, web presence, signage for the studio’s three locations, and on-site lettering for projects under construction.