BRANDING

2025

NOVA

Visual identity system for a next-gen tech platform.

Redefining a Category

Nova entered the market with a clear vision: to be the technology platform that finally understood creators. Its previous identity was indistinguishable from a hundred competitors. They needed something that would convey who they were before anyone read a single word.

Visual System

The logo is a modular design: each letter shares the same geometric framework, conveying precision without coldness. The color system—black, white, and a single electric accent—operates in two modes: one for corporate environments and one for high-intensity digital activations.

Deliverables

Logo, complete wordmark, icon system (48 pieces), complete color palette, type stack, motion guidelines, digital stationery, social media templates, and brand activation presentation.

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